Direct Carrier Billing Market Scope:
The Direct Carrier Billing Market size exceeded USD 89.6 Billion in 2030 and is projected to expand at over 14.20% CAGR from 2022 to 2030.
The global direct carrier billing (DCB) market size is rapidly gaining momentum, as merchants and consumers worldwide have recognized the benefits of Direct Carrier Billing Market services in paying for digital services and products. The consumption of digital content increased exponentially, especially during the recent COVID 19 pandemic, which further increased the demand for Direct Carrier Billing Market to pay for digital services. With the increasing demand for digital payments, the direct carrier billing market is likely to garner notable traction in the years to come.
The benefits of direct carrier billing compared to card payments in bettering user experience for merchants and consumers is a key driving force behind the market growth. Direct carrier billing market is a method of online/digital payments using mobile phones, enabling consumers to purchase goods, products, services, and content.
The rise of smartphones, tablets, and Smart TVs accessible to any user with a subscription or prepaid account with a mobile operator creates significant market opportunities. DCB advantages include greater payment security, frictionless user experiences, higher conversion rates, and greater financial inclusion, which drive the market growth.
Direct Carrier Billing Market provides greater payment coverage for businesses looking to expand into developing regions where a large population base remains unbanked. It enables merchants to reach more people and offers easier, quicker and more convenient payment methods than debit/credit cards.
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Segmentation of Market Covered in the Research:
The Direct Carrier Billing Market is segmented into types, platform types, applications, end-users, and regions. The type segment comprises pure DCB, MO, Pin-based Window, MSISDN forwarding, limited DCB, and others. The platform type segment comprises Android, Windows, and iOS.
The application segment comprises web payments, app stores, digital content, and others (mobile commerce). The end-user segment comprises the gaming industry, video content, movies, music, and others. The region segment comprises the Middle East & Africa, Americas, Asia Pacific, Europe, and Rest-of-the-World.
Platform type:The market services are available across platforms like Android, Windows, and iOS
Market end-users:The market end-users include the gaming industry, video content, movies, and music, amongst others.
Type:The type segment of the market included pure DCB, MO, or Pin based Window, MSISDN forwarding, and Limited DCB, amongst others
Application:The application segment of the market includes web payments, app stores, digital content, and others like mobile commerce.
Direct Carrier Billing Market Drivers
Mobile is enabling consumers to effectively communicate as well as pay remotely. With increasing technology upgrades, mobile phones have been serving the needs of consumers for easy, convenient payment methods and other billings. Direct Carrier billing market bridges the gap between tedious payment processes and easy billing ways, improving financial access for consumers who do not have access to credit or debit cards or banking.
Technology providers are breaking new ground in payments by using the power of mobile to increase financial inclusion crucial for stimulating economic development. New DCB use cases would improve financial access for consumers with limited access to banking, enabling them to make digital payments.
The technology also enables merchants to reach and accept payments seamlessly, transforming the way businesses and individuals pay and receive money. The growing adoption of audio and video streaming services across the target audience worldwide substantiates the market size. The rising youngsters pushing the demand for DCB services for OTT platforms like Netflix, Amazon, HBO, and Prime Video escalates the market value.
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Competitive Landscape
Highly competitive, the DCB market appears fragmented due to the presence of several well-established players. These players boost investments in product and service developments. To gain a larger competitive share, direct carrier billing technology providers incorporate strategies such as mergers & acquisitions, collaborations, expansion, and product/ technology launches.
For instance, on April 29, 2022, Empello Ltd., a leading provider of compliance monitoring and anti-fraud solutions for the mobile payments industry, announced a partnership with Zain Iraq, a company of Zain Group, a leading telecom innovator across the Middle East and Africa, to provide its anti-fraud solutions for value added services & direct carrier billing services of Zain.
Regional Analysis
North America dominates the global direct carrier billing market. The increased use of DCB to pay for subscriptions for OTT platforms, mobile services, gaming services, and digital services, alongside large technology upgrades and awareness of the DCB advantages, drive the market growth.
Also, the presence of many key technology providers, including Boko and Digital Turbine, increases the region’s market shares. Besides, the large penetration of smartphones and banking impacts the market value positively.
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