Digital Marketing Strategies To Watch Out For in 2021
The Digital Marketing field faces frequent changes, making it difficult to plan anything for the future. Every day, there is something new that is grabbing everyone’s attention.
With the ongoing pandemic, businesses have started investing more in Digital Marketing to stay ahead in the game. They know that this shift in the business environment can help them engage and keep more customers, and also generate more revenue and traffic to the website.
And so, Brandlution, the Best Digital Marketing Company in Bangalore, is here to list a few Digital Marketing Strategies for your businesses to consider in 2021:
Video Content
People love things that are quick and catchy. And what better than videos? As per HubSpot, 54% of the consumers prefer more video content from brands. They want something short and captivating at the same time.
And so, in 2021, it is essential to invest in different forms of video content to communicate your brand’s story and values. It may look simple, but conveying your message through a short video requires a lot of research, strategy, and creativity.
Don’t worry! Brandlution can easily design the finest videos that are short, engaging & communicate your brand story all at the same time.
Chatbots
Businesses have been engaging in conversations with their customers through social media. Wait! Now there is a new buzzword, Chatbots (live chats). As much as 73% of the consumers say they are happy with live chat experiences.
Why? Because it solves their queries and provides assistance in anything the customers are looking for.
Therefore, if you still haven’t integrated this feature, do it now! It is an excellent way of interacting with your website visitors and is also a smart lead generation tool. If you don’t know how to do it, Brandlution can do it for you!
Influencer Marketing
Who do you trust the most when buying a new product? I am sure the answer is Influencers. 40% of the people reported they purchased a product online after seeing it used by an influencer on social media. Why? Because they give honest opinions.
Now you know the potential of collaborating with influencers to showcase your products or services? Sure. And, in 2021, brands will surely turn to influencers for marketing because it is a significant source of amplifying the brand to the market, generating leads and customers.
Local SEO
Local SEO is another Digital Marketing Strategy to consider in 2021 when you want to increase the walk-in customers or simply website visitors.
Wondering why it is so powerful? Businesses can use this to position their products or services to local prospects who are searching for them. And the best way to do this is to feature it on Google My Business.
Google My Business is an online listing service where you put in information such as services, service hours, location, and everything a person nearby is searching for. If you don’t have one, Brandlution, the Best Digital Marketing Agency in Bangalore, can create it for you.
Personalization
If you want to stand out in 2022, you must focus on personalizing content, products, and emails, because it is surely the next best trend. Want some stats? According to research by Instapage, 80% of consumers say they are more likely to do business with a company if it offers them personalized experiences.
With automation strategies, you can easily integrate personalization based on the customers’ preferences, interests, and behaviour. This will skyrocket the customer experience.
Conclusion
Digital Marketing is a dynamic field with changes happening every single day. To keep up with it is difficult. Hope the above points are useful and you can integrate them into your Digital Marketing Strategies for 2021.
Visit Brandlution’s website for more information if you are looking to hire a Digital Marketing Company that offers digital marketing services in Bangalore for your business.
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