The Randstad Award is presented to the most attractive employer in more than 20 countries across the globe. The 2016 edition of the award will cover 25 countries. Consisting of over 200,000+ respondents and covering 75% of the global economy, the winner is based on the outcome of the world’s largest survey into employer branding. It truly is the only award representing ‘the people’s choice’.
The outcome of the Randstad Award is based on public perception and focuses on three main areas: overall brand awareness, absolute attractiveness and relative attractiveness. This creates a level playing field for all competing companies instead of giving an advantage to large multinationals with higher name recognition than smaller companies.
The 75 largest companies are selected in each participating country, usually with more than 1,000 employees. This list is presented to a representative cross section of relevant respondents based on region, age and gender.
In Singapore, 5,000 employees and job-seekers between the ages of 18-65 were surveyed. These respondents were asked to identify companies they recognize and indicate if they would like to work for them. This is then followed up with an evaluation of attractiveness factors, such as salary, benefits, work atmosphere and job content, for each of the companies.
