If you are active on social media, then chances are you're aware of your customer's expectations before they even require something specific. As an entrepreneur, you are versatile, but even you will struggle to wear 10 different hats at once. You will need to remember that the sky is not falling when something happens and shift focus to end up on top when the dust settles. If a global event suddenly occurs where your business may not be able to deliver its usual service levels, bounce back from it! Be sure to keep your customers in the loop by updating them and your social accounts regularly - this way, they know what is going on, and there aren't any leaks in communication that can make things seem scarier.
Stay Connected To Your Online Community
In the event of a natural disaster, watch out for the safety of your customers. The first and most important thing you need to do is update your social media accounts with any changes to business hours or operations. Keeping your hours up to date and your customers informed of any closures ensures that they know when your products or services are available. Your customers will remember whether you kept them updated on what was happening in their area, so it's a good idea to engage with them wherever possible.
Make a Communication Plan
While some businesses have had to close due to the pandemic, others remain open but operate differently now. In some cases, such as food delivery services and online product vendors, businesses see a surge in work despite the chaos around them. As companies are busy trying their best to survive or serve their customers through inventive channels like social media or email marketing, customers will still have questions. Changes in business hours or services can create confusion and uncertainty, meaning a major influx of communication from customers. You (the entrepreneur who owns the company) are trying your best to keep up with this rapidly changing condition plaguing today.
Review Scheduled Posts
Typically, social media calendars are well planned in advance. some types of posts may no longer be appropriate. For instance, upcoming events have been cancelled, and specific posts involving sensitive topics might not ensure that your brand retains a good reputation with the public at this time. Make sure to look into scheduled posts to ensure they align with your new social media strategies and consider pausing scheduled posting altogether.
Support Your Social Media Staff
Although you can have some freedom at home, like managing personal matters or cooking while conducting business via social media, it is still a good policy to maintain the same work environment as you would in an office. Regardless of distance, it creates a sense of stability and fairness amongst staff members (which is good for productivity). It also allows for daytime conversation – something business owners know they can sometimes get lost in translation when talking via email or phone only.
Get Outside Help from Digital Services
Managing your social media is challenging, but don't let the burden overwhelm you and cause you to lose communication with your customers. Consider bringing on additional help to get through this time. Taking advice from your team of experts reduces stress and helps prevent the workload from becoming too much for you to manage. If you need social media resources, we have the skillset and tools to keep your clients moving forward throughout a difficult time to continue with their efforts to remain in touch with their customers.
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