The Digital Asset Management space has evolved into something greater than serving its key objective. How can one tap into the potential of that?
The acceleration of digital commerce, rising customer expectations, and the skyrocketing demand for content (that’s shared across more channels in more variety with more end-user touchpoints) are impacting all sectors.
1. Can you tell us more about yourself and your career before Bynder? I’ve been in the B2B marketing space for over 23 years. Before joining Bynder in 2020, I worked in a range of organizations from startups and scaleups to the vendor side focusing on channel marketing and on-prem SaaS, such as IBM and SAP. Working in both small team settings and fast-growing software firms, I was exposed to the entire marketing mix – demand generation, branding and communications, and product marketing – which has helped me create a strong, professional foundation going into my role as CMO at Bynder.