Josh Epstein, CMO at AtScale talks about autonomous data engineering & how it enables businesses to deliver consistent performance without needing query optimization
1. Tell us about your role in AtScale?
I am Chief Marketing Officer – responsible for brand and buzz, demand generation, and product marketing. I am the lead storyteller of the AtScale story.
2. Can you tell us about your journey into this market?
After graduating with a math and computer science degree, I began my career as a business analyst working in finance and sales operations. From this position I grew into a data-driven marketer, applying my skills to roles including forecasting, market research, pricing, and demand generation. As I transitioned to a marketing leader, I worked with companies across the B2B technology spectrum, including data storage, cloud infrastructure, mobile app development, and cybersecurity. When the opportunity to return to my roots in the analytics and data science industry at AtScale, I jumped.
3. How has data-driven approach and integration of AI empowered marketers?
DATA AND AI ARE NOW FUNDAMENTAL TO HOW MARKETERS MANAGE THEIR ADVERTISING DOLLARS (SEARCH ENGINE MARKETING, DISPLAY ADS).
Further, tools to help manage the overall marketing mix (where to spend, where to focus) are becoming common.
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