How to unlock the power of mobile marketing in a cookieless future
The value of mobile in the digital age is vast. When engaging with a brand, consumers interact with several digital touchpoints that are seldom connected. However, these channels can almost always be accessed on mobile, with SMS, browser, email, apps, social and wallet readily available on most smart devices. Therefore, by making mobile the nucleus of any digital communication strategy, brands can harmonise data and use it to power more personalised and frictionless experiences across all touchpoints.
Mobile marketing offers businesses and brands the ability to message customers easily, effectively and instantly. In fact, once an SMS is sent, the immediacy is profound — roughly 90% of messages are read in 90 seconds.
Even more, whether the recipient is eight years old or 80, there’s no barrier to understanding how to operate a text message. With that level of engagement, one that provides up to 45% of responses where there is a call to action; it’s very compelling for more and more organisations to jump on the trend.
Relationship marketing bridges the gap between data and contextual engagement, ensuring brands and organisations can easily and fluidly understand their customers, activate insights and effectively deliver personalised experiences across all channels and touchpoints. Relevant and timely messaging, which SMS and apps so seamlessly provide, is key to educating customers, minimising friction, building purchase consideration, and developing deeper relationships.
Tune in to Martech Cube Podcast for visionary Martech Trends, Martech News, and quick updates by business experts and leaders!
