Everything you need to know about Dynamics 365 Commerce
Since COVID-19, online shopping and eCommerce have developed at an accelerated pace, driving businesses to adapt and deliver new experiences in order to keep customers involved. The Dynamics 365 Commerce platform 2021 Wave 1 was lately published by Microsoft, and today we’ll go through all you need to know about it.
In this article, we’ll go over what 365 Commerce is, as well as some of the platform’s core features and commercial advantages.
What is Dynamics 365 Commerce, and how does it work?
365 Commerce is an omnichannel eCommerce solution that allows you to create websites, connect physical and digital stores, and manage everything from customer experiences to sales across channels, operations and resource management, and access smart data and analytics. It was first released in September 2019.
It’s an enhancement to Dynamics 365 Retail that gives organizations an end-to-end solution for selling across numerous channels.
Customer experience and customer service management, loyalty programmes, online storefronts, point of sale, operations and inventory management, and spart insights and data driven by AI to support sales
teams, finance, and operations are all included in 365 Commerce. All of this is accomplished by utilizing the system’s enormous number of modules.
What are the most important advantages of Dynamics 365 Commerce?
Let’s have a look at the platform’s main features and benefits:
1. You can create, administer, and customize your own eCommerce website.
You may create your own eCommerce site on this platform and customize all of the important aspects with modules such as:
- Edit product names, specs, toggle quick view settings, add-to-cart, and manage ratings or reviews on the product page module.
- Marketing module: The integrated marketing module allows you to handle promotions as well as all of the other elements required to display your content.
- Edit and customize your site’s search feature to make it easier for consumers to locate what they’re looking for.
- Manage how customers sign in, sign up, manage their accounts, examine order histories, and so on with the Account Management module.
- You may alter the header and footer on each page of your site using the Header and Footer module.
- Allow consumers to buy online and pick up at one of your actual stores with the Buy online, pick up in store module.
2. Connectivity with other Microsoft apps for complete AI-powered insights
This platform’s strength rests in its ability to interact with other Microsoft products, bringing all of your data together in one location. All data is comprehensive and intelligent thanks to Microsoft AI, so you can see customer information, store assets, inventory, finances and
pricing, marketing campaign statistics, fraud prevention, and much more.
3. Integrate Dynamics 365 CRM to improve the client experience.
Customer behavior, customer acquisition, relationship management, customer retention, and loyalty programmes may all be accessed by linking your Dynamics 365 CRM.
You’ll be able to deliver the best customer service, optimize your marketing and sales operations, and successfully address issues like cart abandonment with these smart insights.
4. Get easy access to your data from a single source.
Dynamics 365 is a software programme that allows you to manage Commerce is a centralized cloud-based solution. This means that you and your team will be able to access all of the data you require with only one login.
5. It is indeed simple to scale up
You don’t have to worry about specific hardware requirements or physical space for your system because it’s cloud-based. Microsoft also looks after all data security and periodically updates the programme with new features.
What’s New in the 2021 Release Wave 1?
Let’s talk about some of the new features that were introduced in the wave last year. Microsoft has incorporated new intelligence-related capabilities and services.
- New e-commerce capabilities: B2B transactions may now be digitized with customized, user-friendly, and self-serve features inspired by B2C e-commerce experiences. Partner onboarding, order templates, rapid order input, account statement, and invoicing administration are just a few of them.
- Dynamics 365 Sales and Dynamics 365 Customer Service have native integration.
- To improve the B2B buying experience, B2B capabilities such as contracts pricing, quotations price lists, e-procurement, product configuration and customization, guided selling, bulk order input, and account, contract, and budget management can be integrated to the e-commerce platform.
- Enhanced search engine results: With native support for schema.org/product, you may now optimize your SEO ranks for products. To make merchandising procedures easier, products pages may make use of current Dynamics 365 Commerce HQ product data.
- Shop similar looks: Your Microsoft 365 Commerce platform may now propose “similar looks” so consumers can find more of the products they like or desire in an easy-to-use visual experience, thanks to AI and machine learning.
- Shop for items with comparable descriptions: Customers may locate things they need that are related to their search while also finding what they were looking for. This benefits businesses by increasing conversion prospects, which leads to increased sales income and customer pleasure.
- In-store and e-commerce system monitoring and diagnostics: Allows IT managers to gain a better understanding of system data and reduce the time it takes to discover, mitigate, and resolve live-site events. It also gives vital insights to aid in the identification of event factors.
- Microsoft Teams integration: You can now build teams for stores, add members from shop employees’ calendars, and sync changes in the future. You can send mobile notifications to frontline employees and manage tasks using Teams and 365 Commerce.
