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Tag: martech news

AdTech Meets MarTech: Using Email to Deliver Precise Pe...

For many companies, customer acquisition and customer retention seem to exi...

  • martechnology

EXPLORING COOKIE-LESS PROGRAMMATIC ADVERTISING

This has led to the assembling of the programmatic industry with wide chang...

  • martechnology

The Top Digital Marketing Trends of 2022

Marketing was once all about brand awareness, getting your name out there b...

  • martechnology

Emerging Ad tech Trend: Programmatic Advertising

Programmatic Advertising works because of three factors – Efficiency, preci...

  • martechnology

Middle-market Brands Deserve Access to DSP Tech

Agencies should embrace and encourage the availability of self-service opti...

  • martechnology

How to unlock the power of mobile marketing in a cookie...

The value of mobile in the digital age is vast. When engaging with a brand,...

  • martechnology

Why Customer Data Platforms Will Set You Up For Data-Dr...

According to David, the formal CDP Institute definition of a customer data...

  • martechnology

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