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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q44-Q49):
NEW QUESTION # 44
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'
- A. Custom Delivery Profiles
- B. Reply Mail Management
- C. Sender Authentication Package
- D. Private Domains
Answer: C
NEW QUESTION # 45
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)
- A. File Drop Starting Source
- B. Scheduled Starting Source
- C. %%BASEFILENAME_FROM_TRIGGER%%
- D. %%BASEFILENAME_FROM_FILEDROP%%
Answer: A,D
NEW QUESTION # 46
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.
What two actions should be taken when using Contact Builder? (Choose two.)
- A. Create a data extension to incorporate the imported data from Dashboard.
- B. Use Marketing Cloud Connect to include data from Sales Cloud.
- C. Combine each individual's channel contact information under one record.
- D. Conduct manual imports of customer information from Sales Cloud.
Answer: B,C
Explanation:
Explanation/Reference:
NEW QUESTION # 47
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
- B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- D. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
Answer: C
NEW QUESTION # 48
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)
- A. Marketing Cloud Email Marketing Manager
- B. Marketing Cloud Channel Manager
- C. Marketing Cloud Administrator
- D. Marketing Cloud Regional or Local Administrator
Answer: B,C
Explanation:
Explanation
NEW QUESTION # 49
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