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NEW QUESTION 30
A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager.
Which two Marketing Cloud implementation recommendations should a Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices?
Choose 2 answers
- A. Marketing Cloud should serve as the Salesforce primary for customer profiles and leverage customer email addresses as a multi-cloud customer identifier.
- B. Marketing Cloud must undergo a subscriber key migration with Salesforce Professional Services and select a subscriber key that aligns with Salesforce multi-cloud architecture best practices.
- C. B2C Commerce should integrate with Marketing Cloud and create a Marketing Cloud Contact when a B2C Commerce customer registers or places an order via the storefront.
- D. Marketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.
Answer: B,C
NEW QUESTION 31
A retail company currently uses 62C Commerce and Marketing Cloud to enable a seamless customer experience. They are evaluating tools to better support customer service activities like their call center for online ordering and social customer service.
Which two functionalities should a Solution Architect discuss with the company to explain the value of Service Cloud? Choose 2 answers
- A. Ability to allow the agent to see purchase history to support case management
- B. Ability to have a customer leave a journey when they have an escalated case.
- C. Ability to de-duplicate and create a single customer identity.
- D. Ability to create a B2C storefront using Digital Experiences.
Answer: A,C
NEW QUESTION 32
During discovery conversations an organization notes that they want to create a custom survey around their customer's preferences to help improve product recommendations, marketing journeys, and customer service upsell opportunities. They want to house the survey responses in their Salesforce ecosystem so they can run reports. They plan on having two teams manage the survey and change questions twice a year.
Which three questions should a Solution Architect ask to ensure they understand the requirements well enough to design an appropriate multi-cloud solution?
Choose 2 answers
- A. How often do you update surveys?
- B. Will you ever have more than nine possible answers for a survey question?
- C. How many survey responses would you anticipate in a peak 24-hour period?
- D. Does the team need front-end development capabilities?
- E. Will the teams need the ability to change designs?
Answer: B,C
NEW QUESTION 33
A company recently launched their ecommerce sites for three countries: Australia, New Zealand, and Singapore. The company is now looking to set up marketing automations using Marketing Cloud.
Their B2C Commerce is configured with two realms: ANZ and SE Asia. Each country has a site within their respective realm: Australia and New Zealand sites are within ANZ and Singapore is within SE Asia.
Which account hierarchy should a Solution Architect recommend for the Marketing Cloud set up?
- A. Use a separate Marketing Cloud tenant for each realm and map business units to sites within each realm
- B. Use a single Marketing Cloud tenant and map business units to each site irrespective of the realm
- C. Use a separate Marketing Cloud tenant for each site
- D. Use a single Marketing cloud tenant and map business units to each realm
Answer: B
NEW QUESTION 34
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