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NEW QUESTION 46
You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.
- A. Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
- B. The agency needs to create a new pixel and install it to the website.
- C. Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
- D. Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
- E. You need to go to the Ad Account and assign the agency as partner.
Answer: A,C
Explanation:
Explanation
There are several way in which you can give the agency access to your website's pixel:
* Assign the agency as a "Partner" under your Business Manager
* Assign the agency's employees as "people" with access to your pixel under the Business Manager Keep in mind that the proper way to assign an agency is through the "Partnership" tab. Therefore, what you need to do is assign them as partners and assign the pixel to the proper ad account. You don't have to add the agency's employees as those will be added when you assign the agency as a partner to your business manager.
NEW QUESTION 47
You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.
- A. You should include people who have made purchases in the past 12 months and past 6 months.
- B. You should include purchase events from the past 12 months and exclude purchase events from the past
6 months. - C. You should exclude purchase events from the past 6 months and include purchase events from the past
12 months. - D. You should exclude people who have made purchases in the past 6 months.
- E. You can't build this type of audience or segmentation.
Answer: E
NEW QUESTION 48
Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.
- A. Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
- B. Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
- C. Create app install campaigns for people who have finalized a purchase for the following 15 days.
- D. Use conversion ads to the checkout page for new audiences.
- E. Create app install campaigns for people who have visited the website.
- F. Use attention-grabbing video ads on Instagram to new audiences.
Answer: A,B,C,F
Explanation:
Explanation
The client has three specific objectives:
* Build brand and product awareness to new audiences.
* Spur online sales of new watch.
* Get people who've bought the smartwatch to download and use their new mobile app.
In order to achieve these objectives, you should prioritize the following strategies for the product launch:
* Use videos on Facebook Feed to increase awareness, and use re-marketing strategies to people who have viewed a specific % of the videos (Objective #1 and #2).
* Use attention-grabbing video ads on Instagram to new audiences, this will allow you to re-market campaigns to website on people who have seen more than a specific % of a video (Objective #1 and #2).
* Create app install campaigns so that people will download their mobile app (Objective #3).
NEW QUESTION 49
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