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martech
martech
martech
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Name Martech News
Gender Male
Location Bakersfield
Total News
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ABOUT

We recognized the need to address the technology challenges specific to a CMO and the marketing department.


joined at 2 years ago

    Martech Interview with Gregg Holzrichter on Data Manage...

    Marketing, by nature, is built on data. How does data assist marketers opti...

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    Most Brands Fail by Stopping Just Short of a Brand Purp...

    Humans are driven by meaning and purpose same as the corporate entities. Ho...

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    Certainty of outcomes – Only goal that matters for mark...

    Certainty of outcomes – what does it mean to you? And in percentage terms,...

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    Customer Experience for Marketing Growth

    Most brands try to zero in on retention marketing to reduce customer churn....

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    MarTech Interview with Paul Brenner on Location Targeti...

    An AOOH solution provides several unique benefits and acts as a touchpoint...

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    Where Are We with Security Posture Initiatives?

    Scott Gordon talks about how organizations are contending with increased cy...

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    Key Components of Composable Content Operations

    Creating CX is a brand differentiator. Great content is how you create thes...

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    The Essentials of a B2B Marketing Plan

    B2B marketing strives to strike a balance while consumers keep disrupting i...

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    Differences Between Chatbots And Live Chats : Which is...

    Chatbots and live chats are a fixture of customer communications.

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    AI in CyberSecurity & its Benefits

    AI presents many advantages and applications in a variety of areas, cyberse...

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    How Inflation Impacts Multi Location Brands in 2022

    Local search becomes very important during times of inflation or economic t...

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    MarTech Interview with Arsen Avakian on Digital Media

    Arsen Avakian, Co-founder and CEO, Cooler Screens highlights in an Martech...

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    Perfect Customer Journey with AdTech and MarTech

    The focus on digital channels and content has led to the convergence of AdT...

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    Benefits of AI in CyberSecurity 2022

    AI is increasingly integrated into businesses and used across many applicat...

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    How working with Micro-Influencers can be profitable?

    Brands and marketers started to attract more micro-influencers to their ad...

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