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NEW QUESTION 26
What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.
- A. You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
- B. You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
- C. You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
- D. You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
Answer: D
Explanation:
Explanation
Every time you work with a new client, you want to first analyze the behaviors, demographics, and segmentation from their current customer base.
The main objective is to use all of this information and build a new core/saved audience based on all of these insights. If you see specific Fan Pages that the customer base follows, you want to include all of those interests in the new audience.
So all of the information that comes out of Audience Insights is for you to use and build better audiences based on facts, and not assumptions of whom the potential target market is.
Use actual data from customers to reach out to new potential customers.
NEW QUESTION 27
What are some benefits of MTA?
Choose ALL answers that apply.
- A. Shows that the last touch model has no limits
- B. Can analyze and compare publishers and campaign performance
- C. Helps you understand cross-device path to conversion.
- D. Gives credit to multiple impressions and clicks on the path to conversion.
- E. Shows that attribution window is always tied to a last touch model
Answer: B,C,D
Explanation:
Explanation
Benefits of people-based multi-touch attribution (MTA)
* Helps you understand the cross-device, people-based path to conversion
* Provides actionable data for more efficient allocation of media spend
* Can analyze and compare publishers, campaigns, and cross-device performance
* Demonstrates the limits of only using a last touch model
* Shows what's working and what isn't among marketing channels
Attribution is the assigning of credit to a marketing touchpoint.Most digital advertisers today measure with a last click attribution model, in which the last click gets full credit for driving a conversion. In this model, even if there were five impressions and one click in the path to conversion, all credit is given to the click. In contrast, multi-touch attribution (MTA) gives credit to multiple impressions and clicks on the path to conversion.
NEW QUESTION 28
Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.
- A. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
- B. Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
- C. Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
- D. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
Answer: D
Explanation:
Explanation
Whenever a customer is running a nationwide campaign, you want to go with "Reach and Frequency" option.
This buying option will allow you to control reach, frequency, and budget.
There are three ways you can optimize your video campaigns within the reach and frequency options:
* Standard
* Sequenced
* Scheduled
Below is a table with the differences for each:
In this case, you want to use the "Schedule" option as the client wants to run the campaign on specific dates.
NEW QUESTION 29
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