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p class=MsoNormal style=text-indent: .5in;span lang=EN-IN style=font-family: 'Times New Roman','serif'; mso-bidi-font-weight: bold;The building block of all /spanspan lang=EN-INa href=https://pubrica.com/services/research-services/span style=font-family: 'Times New Roman','serif'; mso-bidi-font-weight: bold;academic research/span/a/spanspan lang=EN-IN style=font-family: 'Times New Roman','serif'; mso-bidi-font-weight: bold; activities, regardless of discipline, is to base the work on existing knowledge and link it up. Hence, doing so correctly should be a priority for all academics. However, the task has got more and more complicated. Development of knowledge within the field of business research is growing at a tremendous pace while remaining fragmented and interdisciplinary at the same time./spa