So: Having an E-Commerce, is an Advantage or Not Today? Let's Go Deeper...
Yes, for some
With ecommerce becoming more popular, it is easy to get distracted by all of the options you have.
There are many different websites that offer varying levels of customization, visibility, and pricing.
If you find yourself overwhelmed by the idea of having an online store, don’t worry about being unique or providing quality customer service at this point.
That’s because most people aren’t buying from you yet. Given how easy it is to purchase goods off Amazon, eBay, Google, and other online retailers, your website isn’t in prime position to convert visitors into buyers.
There are several reasons why incorporating ecommerce onto your site can be helpful, including the following examples.
Provide quick access to products via downloads
Give potential customers a way to contact you easily with questions they may have
Enable repeat purchases without asking much information first
Let them try out the product before they buy through demos
Ecommerce helps diversify your sales sources
It brings in extra revenue streams (referrals, coupons, etc.)
And it demonstrates that you are willing to do business like any other company
The only question left to ask is what level of expertise do you have as a seller?
Do you know your selling points, cost structures, delivery times, etc.? Or are you new to marketing yourself?
A professional looking website will help you gain confidence among consumers who can
Maybe, it depends on the product
*There are some products that will do very well with ecommerce, others that aren’t as successful.
As more people start accessing your website, you want them to buy something. With ecommerce, you have the ability to really target customers and show them what you’re selling through pictures and copy.
*You can also set pricing strategies like sale prices and coupons."
If you have a small brand or a product that is unique in some way, has a high demand and isn’t too mainstream, ecommerce may be a good option for conversion rates. But for every type of business, there’s a counter example. “
No, it’s not
Every time you shop online, you are willing to pay more for a good or service. You can find just about anything online these days. And people will buy almost anything in a search engine.
There are many reasons why someone would want to purchase something online; they may be able to get their product at a lower price or use shipping savings offered through other retailers to drive sales.
However, there is one very clear reason that drives buyers to purchases made directly (through) on any given website — confidence. Buying products offline is easy, because you hold the product in your hands and apply whatever visual rating system you choose to determine if it is safe for consumption.
But when it comes to ensuring that the item you ordered matches what was described by the seller, that’s where things get complicated.
Manual matching does not work today because of two factors – manufacturing quality controls have become increasingly automated, so that goods barely qualify as “goods”; and second, consumers have access to tools that allow them to verify the status of orders automatically.
Verification of order details has been around since the day customers discovered they could ask companies to email receipts. Nowadays, most large purchasers with enough visibility to ensure high satisfaction levels perform detailed validation of each purchased order.
Yes, it’s great for customer service
Customers today want to be able to chat with companies online. It is not enough to have a website – you need to have someone available to help customers who don’t know how to use the site.
Some people may buy things online but then when they try to talk to a human being associated with your company they get frustrated and go somewhere else.
This can result in loss of business as well as complaints.
People also need to feel comfortable buying what you sell. I once heard about a guy who bought a shirt at 8 am via eBay.
*The guy was eating breakfast while he waited for the item to be shipped.
Around 10 am,he received another offer for his item and signed up only to find out that it had been sold! He thought everything would run smoothly until 2 pm when the first buyer got notified that she didn't receive her order. She said she'd wait until 5 pm before trying to contact the second seller.
At 5 pm, the second seller contacted her and explained that there were delays due to some problems with the shipping company. A lot more efforts were made by this second seller to deliver the product than the original one - meaning more costs to the same end.
Yes, it can boost your sales
There’s no doubt that having online presence is becoming more and more important.
*Consumers are much harder to reach these days, thanks to social media sites like Facebook and Twitter.
As customers become more aware of how you look and what you have to offer, they will make changes to their own personal budgets so they can buy those things from you instead of other stores or manufacturers.
Search engines such as Google also give people options when it comes to shopping, helping them find what they need within minutes.
With all these tools at our disposal, we don’t spend nearly enough time learning about what matters to us and why, which leads us into the next section.
What is the target market looking for? What do they want to see before they purchase something? How can we put ourselves in the position where they just have to take my word for it with respect to quality or pricing?
These are questions We think about every day.
It’s hard to focus on what you provide going out there if you keep thinking about everything you could be doing elsewhere.
Having an ecommerce very helps with this, by giving you a place to sell your products and services. People feel more secure buying from someone who has a website set up for him/her.
They know they can go onto the web directly through the site, compared to being asked to search for numbers at a brick and mortar location. That way, they can.
No, it’s not worth the effort
With online shopping there are many benefits but, unfortunately, there is one major downside to this fast paced way of doing business
More and more people are turning to the web to satisfy their needs.
For those that can’t make it into a store, shopping online has become ubiquitous.
But do you really want to spend hours each day searching for things or scanning all your favorite stores to see if they have anything in stock?
That may lead to feeling overwhelmed or even stuck in place, never taking accountability to buy anything.
So how can buying products online help you out?
It can be helpful to do as much as possible when going through different sites. Many times, companies will offer sales almost every week. By having several sources to shop from, like promotional codes and discounts, you can find great deals.
Yes, and it’s easy to implement
With the growing popularity of e-commerce websites, more and more people are selling their products online.
It is easier than ever to set up an independent website and sell your products.
You can do this in the comfort of your home and practice whatever marketing technique you want.
There were 7 million businesses in the US alone that had created Facebook pages just to promote their goods and services.
*Once someone starts buying from you, they become a customer who makes purchases from you regularly by becoming a regular client.
You will also need to have very good product quality because customers may ask to see your bad points.
You don’t want to put yourself down or look too big because of mistakes like price fluctuations or deficiencies in product quality.
People make decisions slowly, but once they decide to buy something, they will keep returning back to you again and again to purchase what they need.
The key to success with any business is delivering an unparalleled experience to your customers so that they return over and over.
*Your aim should be firstly to solve some kind of pain point or deliver value and secondly to work harder at achieving conversion rates and customer loyalty.
Maybe, see for yourself
There are many benefits to having online presence, one of them is sales. Now, don’t get me wrong, in order to benefit from e-commerce you need to have a lot of customers, and by ‘a lot’ I mean at least 1000.
However, with even just a few hundred sales per year, you can make money back into your business without doing any work.
*Obviously this depends on how much you want to sell, but if you have some stuff that you usually buy then why not try selling it online.
There are lots of ways to increase sales including promoting content, writing reviews, placing sponsored posts, and putting up signs.
Put up signs? Yes put up signs! Buy several copies of each sign you make and place them around relevant places showing what they offer. People will be more likely to buy when there’s a number involved (and hope that people actually look outside!).
Also place one next to the cash register in the checkout aisle as well as near the exit so everyone has a chance to find something interesting.
No, it’s not easy
Believe it or not, there are still several ways to sell products online.
And they all have their advantages and disadvantages.
However, if you want to take advantage of ecommerce, now is the time to start.
The most popular way to buy things from other people is through World Wide Web surfing. Also called web browsing, this method uses your computer and the internet.
You can do it anywhere – at work, at home, during lunch break, anywhere!
Web browsers allow companies to market specific products by displaying ads.
Those ads will pay if you click on them to get to the site.
Then those ads "will help me find out what I need to know to purchase the product".
Post Created by: ETAZ Web Art Solutions
Sviluppo Siti Web Vetrina ed E-Commerce Professionali ad Alto Rendimento SEO.
Agenzia Web Italia*
