Marketing communication strategy, in a nutshell, is how the best marketing communications agency makes plans for your business to convey a particular message to your target audience through different mediums.
The strategy is to use the right marketing message to the right target audience through the suitable marketing medium at the right time to achieve high sales volume.
Marketing communication strategy defines the entire range of activities initiated by the best marketing communications agency India to market your product or service, from paid marketing to media relations.
Guiding principles of marketing communication strategies-
1. Alignment of the brand: Whatever marketing channel one chooses should have the same brand perception as yours.
2. Alignment of customers: Pick marketing channels where your customers are active. When targeting the younger generation, advertise on social media platforms like Facebook, Instagram, and Twitter, where they are more active and easily reachable.
3. Alignment of budget: Choose a marketing channel that fits your budget.
Steps in creating integrated marketing communications channels for business
1. Know your target audience: Before you create a strategic communication plan, marketing communication agencies understand your target audience. They define the needs and characteristics of your target customers and make marketing plans accordingly. The target market insights are essential for creating personalized marketing messages they can relate to.
2. Define the USP: USP, or the Unique selling proposition, is the pillar of the integrated marketing communications plan. A clear USP will ensure a precise, recognizable, and consistent brand message. USP should be reflected in every message that is sent across varied marketing channels.
3. Deal with negative reviews: Negative feedback or reviews by past clients can hamper your brand image and credibility. It is essential to deal with negative issues carefully to avoid affecting your brand image. Most customers trust the reviews before making purchases or deals with the company, so negative reviews will turn away many visitors as they will not trust your product and brand. Working with the professional Online reputation management Company in Delhi will help you deal with negative issues effectively. Dealing with negative reviews is also part of the marketing communication strategy.
4. Determining marketing communications mix: Marketing communications mix is the blend of channels you use to reach out to potential customers. The professional marketing communications company chooses the apt marketing channel that yields the most ROI.
5. Define branding elements: Branding is crucial to your integrated marketing channel. Branding is all about your company's core identity and what it stands for. It broadly includes a consistent look and feel across online and offline marketing materials like websites, apps, social platforms, etc.
6. Define the success matrix: Once the promotion mix of the marketing communications strategy is chalked out, it is essential to plan the right success metrics for all the communication channels. The marketing communications company will define metrics for each component of the communication mix and see that they are achieved.
7. Execution: Once the plan for marketing communication strategy is ready, the company executes marketing strategies, measure its success, and modifies the approach as required.
What marketing communication strategy you use for your business determines its success and growth. Work with a professional marketing communication agency in India to achieve great results.