Influencer marketing first involved working with celebrities with substantial social media followings to reach their audience. Micro-influencer marketing didn't exist then. Influencer marketing no longer uses these collaborations. Mega influencers are usually designated for well-known brands because of their high cost.
Now more than ever, there are social media creators. Small-community influencers are more common. Micro-influencer marketing is getting increasingly popular since micro-influencers can have a big impact on viewers. The brand needs its small audience. Micro-influencers have formed online networks with comparable industrial interests.
Micro-influencers are experts and enthusiasts in their professions, making them the go-to influencers for healthy eating, sustainable cosmetics, and more. Micro-influencers are more accessible, cheaper, have higher interaction rates, and can help reach specific audiences. Let's explore why brands need micro-influencers.
Micro-influencers
No one has millions of followers. Micro-influencers have 10k-50k followers.
You might think of something other than micro-influencers when you hear influencers. Micro-influencers have a few thousand followers and are just starting. This is why people trust them easily.
We trust similar people's recommendations. 93% of people trust personal recommendations above advertising. Micro-influencers can revolutionise influencer marketing strategies.
Accessible micro-influencers
Connecting with macro-influencers and celebrities takes time and effort. Most big influencers work through managers or agencies. They work with a few businesses and have tight content timetables.
Micro-influencers are approachable but could be more capable. You can contact your coworker more easily. Micro-influencers that want to work with brands are easy to contact. This allows intimate discussions of scheduling, handling, and payment. This saves time and resources and helps create a relationship with the brand's influencer.
Cheap micro-influencers
Smaller influencers will price less and be more willing to negotiate than celebs or macro-influencers.
It's much less than what a macro influencer usually charges. This imbalance is due to the number of brand partnership inquiries they'll receive from larger corporations prepared to pay more.
Micro-influencers engage more.
Micro-influencers have higher engagement rates. Social media influencers are like how a person is closer to a small group of friends than a room full of strangers. Micro-influencers outperform other influencers on Instagram and Youtube.
Engagement rate, saturation rate, true follower percentage, and post efficacy are more important when brands hunt for influencers. Brands should focus on an influencer's performance, not their amount of followers. Micro-influencers are more likely to have a high interaction rate, genuine followers, etc., due to their carefully nurtured followings.
Audiences relevant
Micro-influencers build niche social media networks. Once the correct micro-influencer coincides with your specialty and beliefs, the company may target and convert its target consumer base. Consider each product's target audience and micro-influencer.
Micro-influencer marketing has untapped potential.
Every day, new influencers emerge in hundreds of industries. Brands and marketing can collaborate with content creators in untapped ways. Micro-influencers are affordable. Instead of working with a single macro-influencer, utilise that funding and time on several micro-influencer projects.
Micro-influencer marketing involves working with multiple creators rather than one 'catch-all' influencer. This will enhance product conversions by resonating with influencers' audiences.
A brand can only flourish and establish itself on a broader scale. Your brand can soar with micro-influencer marketing.
