Real estate sales are equal parts art and science. If you want your company to expand by double digits every year, you need to design a clear plan based on a deep comprehension of your company's most crucial driver. Who? Homebuyers.
Homebuyers, the end-users
These people make up the bulk of your clientele; they need your help purchasing a house for personal use and are likely to make just a single real estate transaction in their lifetime. If they are pleased with your job, they may be willing to recommend you to others.
They will depend on you to address their concerns and questions about the properties. Prepare to answer questions on anything from the building's quality and Vastu to the neighboring schools, hospitals, grocery stores, train stations, and more.
Long-term investors
Buyers with this mindset already have certain goals in mind. The promise of long-term profits from the airport and Metro rail expansion projects might sway them. Investors with these kinds of improvements in mind are looking for the long term since, as you know, such projects might take three to eight years. There will be signs of their anticipation of nearby construction sites. An investor wants to find a transaction with a low initial investment.
Buy-to-let investors
Many investors seek rental properties to guarantee a regular stream of funds. Potential repeat customers. After they are satisfied with your work, they will hire you to manage and buy their rental properties. These purchasers seek properties with a high rental return and minimal maintenance costs. They will want to learn about the major employment centers within easy driving distance of the areas where potential tenants live. These homebuyers, as you can see, have various goals. Sorting them into these buckets will help you provide the appropriate solutions. You'll be able to win over customers faster and complete more agreements in a shorter amount of time.
These customers have a solid reputation for being responsive, informed, attentive, frugal, and smart. This kind of buyer populates off-plan properties in Dubai.
