The Digital Marketing Guide to AI for Social Media
Social media platforms offer brands different ways to connect and communicate with their customers.
When Facebook first came out, followed by Instagram, Twitter, Pinterest, and Youtube, it was much easier to navigate this new marketing landscape. But, as the number of channels started to grow together with their functionalities, keeping up with the latest trends became challenging.
Today, social media platforms act as advertising channels, customer support channels, and online stores, to name just a few possibilities.
Artificial intelligence allows marketers to run a successful multi-channel social media strategy as it’s capable of covering different tasks and streamlining the entire process.
Here’s how you can stay on top of your social media marketing with the help of AI.
Social Listening
Unlike social monitoring, which keeps a tab on mentions of your brand, social listening tools can bring your social media marketing to a whole new level.
AI-powered social listening tools will track conversations around specific brands, words, and phrases, and use this data to discover opportunities and create perfectly tailored content recommendations. As you will be notified whenever there is a conversation around specific keywords, you will be able to join it and improve your interaction with your target audience.
Companies can use social listening to “eavesdrop” on what their audience is talking about them, or any other topic whatsoever. This can be quite useful, as even negative comments made about the product or the brand can lead to a positive outcome, preventing a possible PR disaster.
Elevate Your Customer Service
The competition is fierce out there, and to grow your business, it’s crucial to meet, and if possible, exceed your customers’ expectations.
96% of unhappy customers never complain – they simply churn and, even worse, share their negative experience with your brand with their friends and family.
Social media can help you prevent this worst-case scenario by allowing you to improve your customer service. Conversational chatbots are intelligent algorithms that you can integrate with different social media channels and offer your customers a superb experience. These AI-powered pieces of software can answer different product questions, help with troubleshooting, and, generally speaking, facilitate your communication with your customers.
This way, you can be sure that your audience will get all the information they need about your products or services in a timely manner – chatbots can handle several conversations simultaneously, and they will never put your customers on hold. Besides, these machines never sleep or have a day off, meaning that they will cover 24-hour shifts, including holidays.
Thanks to all these advantages, chatbots should be a part of your social media arsenal, so make sure to plan your digital marketing budget accordingly.
Competitor Analysis
One of the crucial steps for crafting any marketing strategy, including social media marketing, is having a clear insight into your competitors’ practices.
AI-powered tools can gather massive amounts of data on your competitors and analyze them so that you can better understand their practices and easily identify those that are giving the best results.
Using AI for these purposes is a huge advantage for digital marketers, as they can now be sure that their competitor analysis is objective, based on real data, and timely. They can use data they currently have available to determine the most efficient practices and strategies their competitors use and integrate them into their strategy.
Pick the Right Time and Cadence
For your social media marketing to be efficient, timing is of crucial importance. Knowing when and how often you should post on different channels can significantly impact your campaigns.
For example, some surveys show that the best time to post on Facebook is Wednesday, 11 am – 1 pm, while the engagement is the most consistent from Tuesday to Tuesday, from 8 am to 3 pm.
Using AI scheduling software, you don’t have to wonder if such timing works with your audience too. AI will analyze your customers’ preferences, generate the timing and cadence that is tailored to their behavior.
Automate Content Creation
Creating content for several social media channels can be a time-consuming task.
But, even though AI still isn’t sophisticated enough to write blog posts as a human can, this technology can produce social media content that will generate clicks, shares, and engagement.
As a matter of fact, some of the biggest media companies, such as the Washington Post and the New York Times, have been leveraging this technology for producing content in no time.
You can use some of these automation tools to create catchy headlines, short reports, or even produce webinars and podcast transcripts. But what’s equally important is that there are tools that analyze content and determine how engaging it is as well as how the audience reacts to it. With these insights, you understand what kind of content to create and attract your potential customers.
If you still haven’t jumped on the AI bandwagon, now is the right time to do it. It will help you transform your social media marketing and make it more efficient to stay competitive and boost your bottom line.
