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We see first-hand how the Mar/AdTech (MADtech) landscape continues to proliferate at a voracious pace. What’s more? Evidence will always be a greater factor than eminence. Industry Index customers use our technographics platform to measure many things
Thats an Awful Lot of Mar/AdTech, Publishers!
We see first-hand how the Mar/AdTech (MADtech) landscape continues to proliferate at a voracious pace. What’s more? Evidence will always be a greater factor than eminence. Industry Index customers use our technographics platform to measure many things – technology usage, ads.txt accuracy, instances of data leakage, and competitive intelligence, to name a few.
But – did you know that we collect a lot more data today than we’re able to display for every customer? Let’s dig into some big-data benchmarking on technology proliferation across the top 75,000 US-based publishers (by Quantcast ranking).