Stratview Research has published a new report on the Baby Apparel Market, segmented by Product Type (Outerwear, Innerwear), by Distribution Channel Type (Online, Offline), and by Region (North America, Europe, Asia-Pacific, and Rest of the World). This report provides critical insights into the market dynamics and enables strategic decision-making for the existing and new market players
Market Highlights
Baby Apparel Market is likely to grow with a healthy CAGR of 5.4% over the next five years.
Market Drivers
The key demand generators of the market are growing awareness among individuals regarding safety and comfort of the baby coupled with changing fashion trends, which is likely to play an important role in the growth of the market in the future.
Covid Impact
Covid-19 has impacted the market dynamics, competition, and global supply chain of every possible market one can think of. The revenues for many, have gone down in 2020 and may resume an uptrend gradually from 2021. Companies optimizing their operations and strategy will sustain and beat the competition.
Segmentation –
This report studies the Baby Apparel market and has segmented the market in a few ways, keeping in mind the concentration of all the stakeholders across the value chain. Following are the ways in which the market has been segmented in the report:
Based on the product type, the market is segmented as outerwear and innerwear. The outerwear segment is expected to remain dominant in the market during the forecast period, propelled by changing fashion trends for kids coupled with growing awareness and interest among parents about the latest fashion and their tendency to update accordingly.
Based on the distribution channel type, the baby apparel market is segmented as online and offline. The offline segment is likely to remain the larger distribution channel of the market during the forecast period, propelled by traditional usage. However, the online channel is likely to grow at a faster rate during the forecast period.
In terms of region, North America is likely to maintain its supremacy in the market during the forecast period, mainly driven by the USA and Canada. The awareness among parents for health, safety, hygiene along with fashion was found the highest among individuals of the USA, especially in working class parents.
On the other hand, Asia-Pacific is expected to witness the highest growth in the market during the forecast period. Rising population coupled with growing standard of living along with increase in e-commerce platform reach, and increasing awareness among the individuals is likely to boost the region’s market over the next five years.
Key Players
- Carter's, Inc.
- Cotton On Group
- Hennes & Mauritz AB
- Nike, Inc.
- Gymboree Group, Inc.
- Industria de Diseño Textil, S.A.
- Naartjie Corporation
- Providence Apparel, Inc.
- Ralph Lauren Corporation
- Hanesbrands Inc.
About Stratview Research-
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