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To know more about the perfect diary brand
Abstract: As the light of Chinese products, Perfect Diary is a hot selling item for all kinds of cosmetics. Once it is launched, the popularity has never stopped, and a group of beauty bloggers and stars bring goods for it.


The amazing growth rate of Perfect Diary makes people sigh that this new beauty brand, which used to be a little low-key in the public's view, has now become the brand with the largest sales in the beauty industry. How does the Perfect Daily Diary work? The following section will analyze the marketing strategy of the Perfect Daily Diary.

It was officially launched in 2016 and opened stores in Tmall and Taobao in 2017. I thought that the perfect diary brand would be submerged in many overseas beauty products like many other small domestic products. But I didn't expect that Perfect Diary, relying on its own marketing strategy of new media, would be among the top 10 cosmetics brands in terms of sales volume.Perfect Diary brand has its own brand story - to develop a series of "easy-to-use, high-quality, well-designed" fashion makeup products, to provide fast fashion makeup products and beauty solutions for the new generation of young Chinese women, and to create a CHINA BEAUTY with international influence icon. 

Xiaohongshu is a platform that combines overseas shopping sharing communities and cross-border e-commerce. Its most popular feature is the sharing community. After users use a certain product to generate experience, they share it through pictures and text . Less than a year after the establishment of Perfect Diary, it set its sights on the Xiaohongshu APP and made a layout. Through Xiaohongshu, Perfect Diary brand has brought into full play the 4R marketing theory that focuses on the interaction between the enterprise and the customer relationship.It is this step that give the good fans foundation of perfect diary brand.
First of all, cooperate with the beauty bloggers among them, and divide the bloggers into 4 levels according to the pyramid, from high to low levels, which are stars, big V, small and medium V and grassroots. Perfect Diary brand first attracts consumers’ attention and discussions through the recommendation of popular stars, and then relies on the high-quality content production of head and waist experts to achieve real publicity effects and guide consumers to purchase, and finally returns to the platform after ordinary consumers purchase and use , for secondary propagation. This method of transmission is like a virus that is constantly splitting and mutating. Perfect diary brand has done the basic work. After purchasing the product, more and more users are scrambling to imitate popular bloggers to write their experiences and post notes, so as to achieve viral marketing effects[ 3].
As a cutting-edge brand, Perfect Diary, by cooperating with small and medium-sized Vs with content creation capabilities and development potential, can not only increase brand awareness for itself, but also increase the popularity of cooperating bloggers in turn, thereby reducing cooperation costs.Perfect Diary pays great attention to the use of high-quality idols and fan economy to enhance the influence of the brand.After Perfect Diary launched the waterproof and lengthening mascara, it invited the well-known artist Lin Yun to promote it on Weibo in a down-to-earth way, which attracted the attention of a large number of fans and beauty lovers. The mascara was instantly out of stock 5 times within 3 months , and won the Mascara Popularity Award at the "Bazaar Beauty Awards" in 2018.For a long time, Perfect Diary has been operated and operated through e-commerce channels [5] . From July to September 2017, Perfect Diary opened three pop-up stores in Beijing and Shanghai in order to improve customer experience. Until January 19, 2019, Perfect Diary focused on Grand View Plaza in Guangzhou and opened opened the first offline experience store[6]. Whether it is opening a pop-up store or the first offline experience store, Perfect Diary will not only display all kinds of popular products in the store, but also provide customers with a better experience, specially equipped with a number of make-up artists on site to assist consumers Try makeup, and invite well-known models and beauty fashion bloggers to ignite the atmosphere on the first day of store opening to attract more traffic.

 

First of all, to build a corporate culture, you need to sort out your own positioning. A company without a positioning cannot develop in the long run. In addition to the positioning of the company, the founder, as the core figure of the company, must also be clear about his own positioning. Thinking about what kind of entrepreneur he wants to be and how to lead and influence others is related to the development and growth of the company.
Secondly, the business philosophy of an enterprise is the key to corporate culture. Enterprises must have their own business philosophy, and only with the business philosophy can they have the goal and direction of action. The business philosophy is not only reflected in production and management, but also in humanities.
Then, the mission and vision of the enterprise are the expansion of the business philosophy, which is the direction and driving force for the enterprise to focus on development. Although short, it contains your own positioning, business philosophy and vision.
Finally, in order to better build corporate culture, Perfect Diary must formulate a system that can unite and cohere employees. In any case, the success of an enterprise is inseparable from the hard work and dedication of all employees. Only when the material and spiritual satisfaction of employees are considered, employees will go all out to contribute to the enterprise without complaint or regret.

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