Construction is a slow and gradual process which means it can be difficult to communicate progress with nothing but still images. Over the past few years, more and more contractors and developers have been using time-lapse videos taken with construction cameras of their building process in promotional materials. But why is this better than using the tried-and-true stills? Why even use construction cameras for time-lapse?
How do construction time-lapse cameras work?
Construction time-lapse cameras work in much the same way as many other time-lapse applications. A stationary camera takes images at a lower framerate than a standard video camera, over a much longer period of time, resulting in the video showing a sort of fast-forward view of the long period of construction. Construction benefits especially from time-lapse due to its slow and methodical process, which can take anywhere from months to years. Producing a short, bite-sized video of the arduous process makes it far more digestible for the average viewer.
Benefits
The benefits of using time-lapse in construction are varied and diverse, ranging from its value in promotional and public endeavors, to internal project management and bookkeeping.
1. Marketing and Promotion
Of all the benefits, the most visible benefit for creating time-lapse videos in construction is marketing. Marketing is now an integral element of the construction business, especially in the booming housing development sector. To expand your business and show new customers what your company can provide, you have to invest in marketing. And one of the most effective ways to show your projects off to the general public is to use time-lapse
2. Stakeholder Updates
Updating stakeholders on project progress can be sometimes difficult. Long written reports are definitely good to use, however, with the growing speed of information in the world, it can be difficult to envision the physical growth from the written word. With time-lapse, you can give them an overall visual update that condenses weeks if not months of progress in one, short and coherent video which will get all the relevant information across, even with 3D models inserted into the image to give the viewer a window into the future of the project.
Read More Info, Why Timelapse is Critical for the Building, Construction
About C3X Australia
We strive to work with organisations that embrace next practice, not just best practice. From 3D visualisations, animations, video, timelapse, map animations, and filming to 360° visual tours and everything in between, our entire team at C3X is on a mission to help make your visions a reality through immersive visual experiences. We deliver extraordinary services throughout all of Australia and beyond, unearthing new possibilities at every opportunity. To date, our projects have served clients throughout virtually every industry including architecture, construction, education, engineering, health, government, infrastructure, real estate, telecom, and utilities. As part of the process, we align our capabilities with our client’s goals to bring amazing projects and experiences to life and tell dynamic project success stories.
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At C3X, we are at the crossroads of innovation and engagement, leveraging tomorrow’s technology to captivate audiences throughout virtually every industry. We proudly cover 360° of your visual needs, delivering immersive end-to-end services that bring out the best in what your organisation has to offer. Our services include 3D animation; 2D visualisations, video and animations, aerial photography and video, timelapse, 360° virtual tours, augmented and virtual reality, interactive maps, information kiosks, livestream video, photography, satellite imagery, and beyond.
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Our C3X team has experience throughout virtually every industry, providing actionable services that make a statement, get noticed, and drive real results. We custom-tailor our services and solutions to your unique industry and challenges.
